Shame about the boat. Wranglers are shit, in my opinion. Too much money for what they are. If you really want a Jeep, Cherokee track hawk or SRT. All wheel drive. Or look at Audi's, love my Q7 lol. Post up what you're willing to part with and ship.
I actually test drove the Audi etron and it was definitely nice. I don't know what it is about the Wrangler though, it has been my favorite so far amongst the group which included the Tesla Model S/X (haven't found a Y to try yet,) Merc G-Class, VW ID4, Cadillac V, and BMW i4. I still want to drive the Bronco and Lightning (if I can find one.)
The Wrangler I'd be getting would be the 4xe hybrid model. I test drove the Earl color which was pretty nice, but to your point the new models definitely don't warrant the price tag compared to the other vehicles I have driven. The used prices are a little more reasonable.
You're definitely paying for the "cool" and "cult" factor, but it also matches my family vibe, which we are beach goers.
Kind of interesting, if you haven't noticed by my picture, I am a pilot. I do kind of like the Jeep layout as nothing is on the door and everything is on the dash and center console, which is what it is like in the cockpit.
The family prefers the Wrangler as well as we can take the tops off. That is a big plus.