Funmart6
my name is mud
http://cars2.ebay.com.au/FPV-GT-BF-...d-A-Sedan_W0QQcmdZViewItemQQitemZ180283122159
This should be offered as an SHO over here.
This should be offered as an SHO over here.
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THAT is a prime example of why Ford sales are down. There is a car that can generate some excitement. I went to a Ford dealer the other day and it was full of long faces and grumps like the Lincoln Mercury stores. I mean really if you are looking for a sedan from Ford, what do you have? Focus? Yawn...and when you wake up and open your eyes, they start bleeding. Fusion? Yawn...out dated v6, and the GT was canceled. Taurus? Double Yawn. They should call the New Taurus what it really is...a Crown Vic.
Did anyone look at the $68,000(AUS) price tag? This works out to be(based on exchange rates as of 10/3/08) $52824.00. I can't speak for everyone, but I don't think Ford would sell many of these vehicles at that price. That was one of the problems when Pontiac brought in the GTO from Australia. They had to de-content alot from the Aus model, while still charging a much higher price than most vehicles it competed against. Ford looked hard at the Aus line-up and descided that the European models would offer a better match. Check out these links to get an idea of what we will be getting:
http://www.ford.co.uk/ie/mondeo/-/mdo07_intro_flash/-/-/-/-
http://www.ford.co.uk/ie/focmca/-/-/-/-/-/-
http://www.ford.co.uk/ie/cmax/-/-/-/-/-/-
http://www.ford.co.uk/ie/fiestab299/-/-/-/-/-/-
I think you will see some very entertaining vehicles that will greatly enhance the Blue Oval in the USA.
Ford would have a hard time selling $40K SHOs let alone $60K ones.
What do you consider an average Mustang anyway?
$52824.00. I can't speak for everyone, but I don't think Ford would sell many of these vehicles at that price.
This being said as Ford can't think of keeping a special edition mustang on the showroom floor no matter what the markup is.
I recall seeing ford GTs going for damn near $200k, and dealers were having a hard time keeping them in stock. Then take a look at the GT500....$50k and they're still rolling off the floor like escorts in winter. Not to mention when the last Cobra R came out....the Y2K R....sexy lil beast. 300 made....list price was around $60k, but I'll be damned if a dealership sold one for less than $100k.
Make this a limited edition car, federalize it, bring it over and give us some fun, Ford....I promise...even for $60k after dealer markup, they won't stay on the dealer lot for longer than a week.
"Both were good vehicles that the market would'nt, or could'nt, support long-term. Ford doesn't need vehicles that they can sell a few thousand. They need vehicles that will sell in much greater numbers(like the original Taurus). And then, and only then, can special vehicles (like the SHO) come to market."
If this is true....Please explain the GTP? Where do you think most SHO owners that bought their car new went? GM sold a lot of those cars. If that example doesn't work...how about the Maxima? SHO performance is the ONLY choice, and Nissan has built a market around that car that Ford never attempted.
Additionally, the market used to be like you suggest, but times have changed. You cannot jump into a market all timid and hope that high sales allow you to make special additions later, because it won't happen, ala Fusion GT. You have to LEAD with your heavy hitter and get the good press that Grows the brand, label, and make to a higher status. Why can't Ford sell a 60K sedan? Why do we all think that? Because Ford is KNOWN for making crap and not BREEDING excitement into their cars. They are KNOWN for snoozers like the current line up. To ignore the enthusiast market is to ignore customers. In the current sales market you CANNOT ignore customers. That is why GM didn't just bring the G8, but they included the G8 GT, and the G8 GTP within one year of launch. The new CTS was introduced at the same time as the CTS-V. That is why Ford fails. Attitudes like, we will wait and see if we can add something special later.