I work at a PPG body shop and i assure you the cost of your materials will far exceed what you are thinking.
Pay attention. I already stated that I knew the costs of materials. In addition, you live in Florida. Different states charge different amounts of taxes on high VOC items...Florida would be one of the most expensive states to buy paint.
Since you haven't been paying attention, let me fill you in. I've used PPG paints before. I've forked over the dough for Deltron, for Epoxy sealers, for clear coat by the gallon. I'm not going to have a heart attack when it comes time to pay for materials.
By the way, I just called Painter's Supply, a gallon (not a quart) of Shopline Basecoat(With reducer) is $245. Even if every stage of my paint job costs $245 (primer will be less, mind you)...I'm looking at $800 - $1000 maximum for primer, sealer, base and clear.
As far as my feelings on what it should cost for labor: In Michigan, we have like 12% unemployment. If you can't find a body man appentice to strip, fill, and sand (and do a great job) for $10 an hour, then shame on you. Let's call it 30 hours at DOUBLE that rate...That's $600 in labor and less than a grand in paint...lets go ahead and use up that extra $400 in shop supplies...
$600 labor (profit factored in at 50%)
$1000 paint (profit factored in at 20%)
$400 supplies (just a convenient number that's probably way too high)
Thats $2000 for the complete paint job, with some profit factored in.
Wanna add $500 just for miscellaneous charges like the very un-necessary $80-100 in natural gas to bring the paint booth up to 140° after the final coat of clear?
Now were at $2500.
I've had body shops that told me thay can't touch the car for less than $4000. Businesses like the one you work at don't have to keep costs down to a reasonable level because insurance will pay whatever they want to charge. That leaves guys like me, who want to pay out of pocket for paint and body work looking at rediculously inflated prices..
$300 a quart is extreme. That might be the case for the most expensive deep red you can find..
By the way, what is your position at this PPG body shop?