High on Ethanol
Just Ain't Care
Hey now, no mucking! Lmao the owner of the company got a gmc denali truck for almost 100k, if tundra and ram had a baby while on drugs, it would be the new chevys/gmc
With Ford turning there backs on the car market, whats next for your garage?
- Thread starter BlueOJeff
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Hey now, no mucking! Lmao the owner of the company got a gmc denali truck for almost 100k, if tundra and ram had a baby while on drugs, it would be the new chevys/gmc
Redbull14
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Interesting thread. I think we should all consider that Ford is an international company that’s sole purpose is to make money. They happen to do it selling vehicles. Long gone are the days where car companies were ran by “car guys” who had a passion for cars (except for those crazy guys at Dodge). Ford will continue to crank out expensive trucks/suvs and mediocre cross-overs until the market demands otherwise. Our beloved performance sedans are not profitable and will likely never come back. And, I’m not only pointing the finger at Ford. All modern car companies are in the same game. It just sucks more to see the Blue Oval heading down that road because of their past successes (Crown Vic - I’m looking at you!). Finally, I read somewhere that Ford can flip back to cars quickly if needed because the Explorer chassis can easily accommodate a sedan body. What do you guys think? True or corporate spin?
Angrymongoose
SHO Member
Didn't Ford miss their earnings by 99% last year?
I'm not trying to bash them here, but I'm also not gonna blindly defend them saying they know what they're doing either.
Personally I think the decision to abandon the car market is gonna hurt them in a big way.
I'm not trying to bash them here, but I'm also not gonna blindly defend them saying they know what they're doing either.
Personally I think the decision to abandon the car market is gonna hurt them in a big way.
High on Ethanol
Just Ain't Care
Because Europeans buy cars. Lol!
High on Ethanol
Just Ain't Care
They should make some way to search the web for information
High on Ethanol
Just Ain't Care
Ford Motor Co. suffered through a disastrous fourth quarter in 2019, losing $1.7 billion, or 42 cents per share, which included a pension readjustment that cost the company $2.2 billion, and it expects a tough start to 2020.
The company’s adjusted earnings before interest and taxes were $485 million, down 67%, with improved results in China and Europe more than offset by a decline in North America, which remains the mainstay of the company’s business
Overall, Ford’s revenue in the fourth quarter(2019) was $39.7 billion, down 5% while its Automotive EBIT for the quarter was $215 million, 81% lower.
Gains in net pricing and product mix, particularly in North America, were more than offset by lower launch-related volumes; higher costs for new products; unfavorable currency exchange and UAW contract-related costs.
For full-year 2019, Ford’s adjusted free cash flow was $2.8 billion, flat compared to 2018. Revenue was $155.9 billion, down 3%. Adjusted EBIT was $6.4 billion and adjusted earnings per share were $1.19.
Ford Credit, on the other hand, had an exceptional year, posting its best results in nine years, with $3 billion in earnings before taxes.
Additionally, Ford entered strategic agreements and partnerships around the world – with VW, Rivian and Mahindra – to complement and accelerate its own capabilities in autonomous and electric vehicles and in emerging and emerged markets. The company also took a number of actions to bolster underperforming parts of its businesses.
Ford’s European operations, for example, generated $21 million in EBIT in the fourth quarter versus a loss of $199 million a year ago – and improved to nearly break-even for the full year. The business refocused its resources on three product segments: commercial vehicles, selected passenger vehicles and iconic nameplates, such as Mustang.
In South America, Ford exited production of heavy trucks and discontinued unprofitable sedan models, closing a plant in São Bernardo.
High on Ethanol
Just Ain't Care
High on Ethanol
Just Ain't Care
People want shitboxes with flashy dashes and 40mpg+ they could care less about anything else. The sedan market actually sucks if you really think about large sedans, because most people get microsedans.
US sedans are down. Not sedans in general.
This does not mean Americans don't want to buy cars.
Tell that to BMW. Mercedes. Audi. Lexus. Acura. Infiniti.
Ecoboost_xsport
SHO Member
I'm sorry, I gotta side with @High on Ethanol on this....
....that's exactly what it means. Americans don't buy sedans. Not American sedans, at least, and not in any amounts that mean anything. Period.
These debates are always difficult because everyone of us on this forum is an enthusiast, and that is the angle we come from. We are all preaching the same thing ultimately..."show us enthusiast's some love (insert car manufacturer of choice) dammit!"
All car manufacturers, with the exception of the exotics, build their cars with their bean counters, not engineers. Period.
I agree, there's a large portion of the the US population that is getting ignored, but it's by design. Who knows, times always change and sometimes all the variables in making these decisions wasn't calculated properly and things could change. But I just don't see it. It's a business to make money, and that's what will drive what we drive...
Here's my take...its too much effort, and too expensive, to make bona fide, high quality cars. And since BMW and Mercedes does make trucks, there's no competition. So ford can keep making lesser quality, higher margin trucks, and selling them.
I mean, what else are you gonna do? Buy the Honda pick up, lol? The Taco is a great truck, as long as you don't need a full size truck. Only competitor in full size pickup is the Tundra and Titan.
I mean, what else are you gonna do? Buy the Honda pick up, lol? The Taco is a great truck, as long as you don't need a full size truck. Only competitor in full size pickup is the Tundra and Titan.
BMW, Mercedes, Audi, Lexus, Acura, and Infiniti are screwed, then, huh?
High on Ethanol
Just Ain't Care
Ecoboost_xsport
SHO Member
No, they aren't screwed...the few Americans who are in the market for sedans buy THEIR sedans....not Ford or Chevy...
High on Ethanol
Just Ain't Care
Hahaha hahaha hahaha wait did you say tundra or titan compete with Ford in the truck market? You realize the F150 stomps them easily?
