I'm pretty sure everyone understands that China prices do not represent US prices, especially with a model that doesn't pertain to the US market at all... I think the speculation has come from online sources which are "claiming" the base price for the US model is going to go up quite a bit (I've seen it once or twice, but can't remember where)... so the outcry is in response to that speculation. As far as I'm concerned, I'm well, not concerned... I'm sure the powers that be at Ford are smart enough to not invest in the manufacture of a product that they can't sell because they've overpriced it.
Point I think is that NEW cars absolutely are
not cheap to own, and most folks (based on median income) are less likely to buy a new one due to the price. I was contending that such has been generally true for a very long time. I'm not complaining... people still DO the new every 3... in either lease form (much more affordable from a monthly perspective if you care for your cars, and keep within mileage), or they get some other incentive (e.g. employer discounts, etc.) and/or are OK with shelling out for a new one
the first time, and work hard at keeping the value of their cars up for the impending trade in. Some people
are ok with that, even in the median income range. It depends on your other expenses; how big is your family, how big is your mortgage, utilities cost, are you still paying back student loans, etc., etc., the list goes on and on. Bottom line, it's by no means a trivial investment (especially for typical families) ...a $50,000 vehicle's monthly (non-lease) payments are going to be well over $800/month even with a generous down payment, so most "average" folks are far more likely to buy a pre-owned vehicle that's as low on mileage as they can afford. (Considering the "average" US family's household income is $52k... which is about $38k after taxes, etc. (ball park)... so $800/month is 25% of their spendable monthly income. That's
huge - especially also considering that many families need more than one car!)
So, yeah, it'd be
nice if great cars could be had brand new for far less - on the other hand if they were priced in the "consumable" range, they'd be treated as such, so there's a flip side too. Honestly, my family is... better off than the average... and even then, my SHO is pre-owned... and I really don't care. It was a reasonably good deal, reasonably low miles, mint condition, and I love my car.

I don't care if someone else drove it before I did. It wouldn't be worth twice the payment to have it brand new just to say I have a "brand new car".