pj,
The idea of pressing the knuckle assembly ONTO the hub, as apposed to pressing the hub INTO the bearing, is to distribute the pressure on the bearing evenly (front and back) so as to not distort the bearing.
If you press the hub INTO the bearing the hub applies pressure on the center of the bearing with no support for the back side of the bearing.
If you press the bearing, in the knuckle, ONTO the hub the pressure on both sides of the bearing is just about equal (slight difference or the hub would not move). The hub is pushing on one side of the bearing, and the press is pushing on the other side of the bearing.
If I remember right you draw the hub into the bearing using threaded rod. You are essentially pulling the hub into the bearing from the back side. Doing it that way accomplishes the same thing as pressing the bearing ONTO the hub, because you are using the back side of the bearing to pull the hub in. The pressure would be about equal on both sides of the bearing, and thus no distortion of the bearing.
See the thread SDPATT references as it contains an Auto Zone web site that has instructions and pictures of the pressing method I describe. It is basically right out of the Helm manual. rangerj