SHOWHAT9
SHO Member
Before you go to the web site, read the message below. Make sure you have
sound on.
New Honda commercial in the UK.
Commercial for Honda
There are no computer graphics or digital tricks in the film. Everything
you
see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it was over, they
were ready to change professions. The film cost six million dollars and
took
three months to complete the two minute sequence. Its is fast becoming the
most downloaded advertisement in Internet history. Honda executives figure
the ad will soon pay for itself simply in "free" viewings (Honda isn't
paying a dime to have you watch this commercial).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs. There are six
and
only six handmade Accords in the world. To the horror of Honda engineers
the
filmmakers disassembled two of them to make the film. Everything you see in
the film (aside from the walls, floor, ramp, and complete Honda Accord) are
parts from those two cars.
The voice-over is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on
how amazing computer graphics have gotten. They fell off their chairs when
they found out it was for real. Oh. And about those funky windshield
wipers.
On the new Accords, the windshield wipers have water sensors and are
designed to start doing their thing automatically as soon as they become
wet. It looks a bit weird in the commercial.
As amazing as this is, it's actually based on an earlier film from the
seventies called "How Things Move" by two Swiss self-destructing artifacts
artists (say that ten times fast). In that film, a similar setup with
household objects goes on for thirty (thirty! three-zero!) minutes with air
jets and fire and chemical reactions.
sound on.
New Honda commercial in the UK.
Commercial for Honda
There are no computer graphics or digital tricks in the film. Everything
you
see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it was over, they
were ready to change professions. The film cost six million dollars and
took
three months to complete the two minute sequence. Its is fast becoming the
most downloaded advertisement in Internet history. Honda executives figure
the ad will soon pay for itself simply in "free" viewings (Honda isn't
paying a dime to have you watch this commercial).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs. There are six
and
only six handmade Accords in the world. To the horror of Honda engineers
the
filmmakers disassembled two of them to make the film. Everything you see in
the film (aside from the walls, floor, ramp, and complete Honda Accord) are
parts from those two cars.
The voice-over is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on
how amazing computer graphics have gotten. They fell off their chairs when
they found out it was for real. Oh. And about those funky windshield
wipers.
On the new Accords, the windshield wipers have water sensors and are
designed to start doing their thing automatically as soon as they become
wet. It looks a bit weird in the commercial.
As amazing as this is, it's actually based on an earlier film from the
seventies called "How Things Move" by two Swiss self-destructing artifacts
artists (say that ten times fast). In that film, a similar setup with
household objects goes on for thirty (thirty! three-zero!) minutes with air
jets and fire and chemical reactions.
